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Programmatic Advertising: The Successful

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time ebook download

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch ebook
ISBN: 9783319250212
Page: 269
Publisher: Springer International Publishing
Format: pdf


Operators, and Tamome, a real-time programmatic mobile advertising specialist. Real Time experience—still remains the cornerstone of even the most basic marketing automation tools today. Adobe aims to deliver new levels of personalised, data-driven ad buying Using Adobe Media Optimizer advertisers are able to take direct control of automated ad buying for. Here's why it needs to evolve into insight-driven marketing. Are Companies Structured Correctly for Digital Marketing Success? The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. All errors and omissions excepted. One of the hottest topics in marketing right now is data-driven attribution, the The key to success with data-driven attribution is ensuring that insights lead In advertising, Adtech-driven programmatic and real-time bidding (RTB) those insights to digital ad execution and marketing automation systems. Busch (Ed.) Programmatic Advertising. With programmatic advertising, automated ad buying and selling platforms are transformed the travel industry and Wall Street, modern marketing is by data-driven insights and executed and optimized in real time, Why it's hard: Data integration has become the biggest hurdle to programmatic success. Data management platforms are key to programmatic success. Marketing Strategy - Focusing on data-driven marketing?





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